Tuesday, January 23, 2007

Studio Recap















During intensive study at Boston, We have to create conceptual storyboard that outlines the "experiential concept" for the new Apple store., and giving an idea what would be the new program for the new apple store. These two storyboards explain what would be the differences between PC users vs. Mac user. And how does the Apple product will customize to your lifestyle and how the Apple products will change the "world.”



Bellow is the perspective representation of architectural imagery to define spaces that I want to create for the new Apple store. Using images, material and texture, is the preconceived notions how the experience changes from one place to another.


This is the "assembly pod", where people can watch your "customize" Apple product made specifically for you.

As the customer travel along the stores, information is being feed thorugh the space they travel, where they can experience and test the products.

Different paths are created for regular Apple user and new/potential Apple user

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